Merck Animal Health Introduces New Mobile App for Allflex DataFlow™ II System to Provide Real-Time Cow Monitoring Data from Anywhere

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Merck Animal Health, known as MSD Animal Health outside the United States and Canada, a division of Merck & Co., Inc., Rahway, NJ, USA (NYSE: MRK), today announced the launched the Allflex DataFlow™ II mobile app as part of its portfolio of digital livestock intelligence products. Additionally, the company announced several recent technology enhancements as part of its ongoing efforts to help dairy producers manage their cows better and more efficiently.

New app puts information at the fingertips of growers

The new Allflex DataFlow II System app allows users to view real-time information on their phone without having to return to the farm office to access data on a computer.

“With a simple, easy-to-use interface, the Allflex DataFlow II app provides the information dairy farmers need, when they need it,” said Brandt Kreuscher, Dairy Business Development Manager, Livestock Intelligence, Americas. du Nord, Merck Animal Health. “With milking parlor and monitoring data from cows’ Allflex ear tags or collars, users have access to the most accurate and timely information about cows and milking every time they use the milking parlour. ‘application.”

Current and accurate herd data

With the Allflex Data Flow II System app, dairy operators can more quickly identify cows that need attention, make better herd health decisions, and increase the efficiency of daily management tasks.

App users can view parlor performance data, detect cows in heat, and quickly find other specific animal information from anywhere, even when away from the farm. The app makes it even easier to use the Allflex Data Flow II system to save time and labor, improve animal care and improve overall production.

The application integrates with the Allflex DataFlow II system on the grower’s desktop. Like the desktop system, the app provides daily reports to users, detailing cows requiring action or attention based on critical data collected by the system. Custom reports display specific data, such as Allflex parlor performance, health alerts, reproductive information and heat detection.

Additionally, dairy managers can also search for specific animals they observe needing attention and assign actions accordingly from the app for faster and easier decision making. For example, if a handler spots a cow showing potential signs of lameness, they can use the app to immediately assign the cow for evaluation the next time the trimmer visits.

Automatic sorting function

Not only can app users view important herd information, but with Allflex sort gate integrations, they can also sort cows directly from the app.

“Being able to automatically remove an animal for management is a huge time saver for producers,” Kreuscher said. “Whether that animal has a health issue or needs to be detained for some reason, Allflex’s automatic triage technology allows workers to manage a quick triage from their phone.”

Oakridge Dairy of Ellington, Connecticut, the largest dairy farm in the state, is a dairy operation using the sort gate integration feature of the Allflex Data Flow II application. David Mosher, herd manager, appreciates the time savings.

“If a cow is detected for mastitis or needs to be kept in the parlor for some reason, we can assign the cow to be triaged directly from the app,” Mosher said. “That way we don’t have cows waiting for hours in the sorting area.”

The new application is now available for download from the Apple Store or Google Play for users of the Allflex DataFlow II system, version 20.3. The Livestock Intelligence Technical Support team will assist with the onboarding of the application for producers on versions 19.0 and earlier.

Additional Allflex monitoring enhancements now available

Additionally, Merck Animal Health announced these enhancements to its other Allflex cow monitoring technologies:

  • New low battery alert for the Allflex Flex V2, an LED ear tag introduced in 2021. A flashing light on the Flex V2 tag allows dairy workers to quickly identify specific animals immediately – even in a large group – to minimize disruption and save time. time and labor when finding target cows. Now, the Allflex Flex V2 Tag Maintenance Report incorporates a red icon that indicates when a battery has reached “critical battery stage,” allowing growers to replace the watch tag in a timely manner. This new feature ensures that there is no gap in monitoring due to a drained battery.
  • SenseHub® Dairy Custom Report Generatora new feature of the Wi-Fi enabled Allflex cow monitoring system. The report generator allows producers to customize reports to meet their individual management needs.
  • Integrated training with the new SenseHub Discovery simplifies SenseHub Dairy system integration with detailed information and in-app instructions as a feature. Users can quickly and easily understand the various tools and features through self-guided learning, saving time and increasing the comfort level for workers and managers who are using the system for the first time.

“These upgrades are in direct response to feedback from our customers,” Kreuscher said. “As we experience unprecedented demand for Allflex monitoring systems, we are continually working to meet customer needs and exceed their expectations. Dairy farmers can expect continued innovation from us as part of our leadership role in providing the best solution-driven technology to this industry. »

For more information on Merck Animal Health’s comprehensive Allflex monitoring portfolio, visit

Boyd S. Abbott