Duke monkey study: PETA opposes sexy treatment of research animals
People for the Ethical Treatment of Animals is not happy with the way monkeys were treated in a Duke University study on the power of sex and social status in advertising.
PETA says researchers kept 10 thirsty rhesus macaques during detailed experiments in the to study by researchers at Duke and Stanford Universities, the University of Colorado-Boulder, and the University of Pennsylvania.
The study, published Feb. 20 in the journal PLOS ONE, showed that monkeys preferred the markings “repeatedly associated with images of the genitals of high-ranking macaques and monkeys.” The monkeys participated using touch screen devices.
“Our results support the hypothesis that the power of sex and status in advertising emerges from the spontaneous engagement of shared ancestral neural circuits that prioritize information useful for navigating the social environment,” the study says. .
In a similar study in 2005, former Duke professor of neurobiology Michael platt and other researchers have shown that male monkeys refuse water for the chance to see the genitals of female monkeys and the faces of high-ranking monkeys.
The latest study included a line stating “exceptional care for monkeys.” Corn PETA disagrees.
In an email to Duke University President Vincent Price on March 2, PETA requested an investigation into the Duke Institutional Animal Care and Use Committee’s approval of Platt’s experiments in monkeys.
âIn order to force (the monkeys) to perform this absurd task, the experimenters first deprived them of a sufficient quantity of water to make them thirsty and therefore desperate for the small drops of fruit juice that they received as a ‘reward’ for their “cooperation”. “PETA said in a statement.” This experiment … concluded that associations with sex and power sell products, which we have known to be true for humans for decades. And human volunteers could easily have been used. in place.
PETA also calls for the University of Pennsylvania to end Platt’s monkey advertising experiments and calls for his resignation. The group also plans to contact companies whose logos were used in the experiments, including Pizza Hut, Nike and Acura.
This story was originally published March 7, 2018 12:07 pm.